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privacy_statement [2016/09/05 07:00]
andre@atomx.com
privacy_statement [2017/12/17 07:16] (current)
erik@atomx.com
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 +**Atomx is deeply committed to protecting the privacy of Internet users**
 +
 +Accordingly,​ we strictly adhere to all industry guidelines, and will continue to review and improve our privacy policy and procedures to ensure the safety and protection of consumer information. This Privacy Statement presents our privacy policy, including Atomx' privacy practices for our web site. Below is information regarding Atomx' commitment to protecting the privacy of Internet users.
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 **What information does Atomx collect?** **What information does Atomx collect?**
  
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 With the help of Atomx‘ reports buyers learn about the effectiveness of their online ads. Our Exchange uses platform data for cross-device mapping in order to serve or measure ads on related devices on behalf of our clients. But let’s point it out again: Atomx does not collect data that directly identifies an individual by name, address, phone number or email address. Atomx may provide, or enable others to collect, information for purposes of protecting the safety and security of our ecosystem. That includes the detection of malicious activity and fraudulent traffic patterns. With the help of Atomx‘ reports buyers learn about the effectiveness of their online ads. Our Exchange uses platform data for cross-device mapping in order to serve or measure ads on related devices on behalf of our clients. But let’s point it out again: Atomx does not collect data that directly identifies an individual by name, address, phone number or email address. Atomx may provide, or enable others to collect, information for purposes of protecting the safety and security of our ecosystem. That includes the detection of malicious activity and fraudulent traffic patterns.
  
-**How is Platform Data Stored?**+**Cookies and Opt Out** 
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 +Like most Internet sites, Atomx and its third party ad serving party uses "​cookies"​ to enhance the Internet user's experience on the Web. Neither Atomx nor such third party ad serving party uses these cookies to personally identify you in any way, and these cookies in no way damage your system or files. 
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 +**What are cookies and how do they enhance your Web experience?** 
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 +A cookie is a unique number that is assigned to you the first time you are served an ad. This number is stored in a file on your computer. For instance, cookies help ensure that you don't repeatedly see the same ad. Cookies can also help advertisers measure how you utilize an advertiser'​s site and the effectiveness of an ad. This information can then be used by advertisers to better cater to your needs. In other words, cookies help us deliver to you the types of ads in which you are more interested. 
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 +Although we believe that cookies help enhance your experience on the Web (by not repeatedly serving the same ads to you but delivering more relevant messages), neither Atomx nor its third party ad serving party needs cookies to deliver ads to you. 
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 +**Opt Out Cookies** 
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 +If you do not want the benefits of cookies, there is a simple procedure that allows you to deny or accept this feature. In order to "opt out" of the benefits of cookies, you may either manually delete your cookies by following the instructions contained in the Help section of your browser, or you may click [[https://​p.ato.mx/​optout?​out=1|here]].
  
-Platform data is aggregated or deleted within 60 days, but may be retained in the Exchange for 18 months from the date of collection before aggregation or deletion. Aggregated data is used for reporting and analysis. It will be stored for 2 years.