Supported macros

The following creative macros are supported in Atomx:

Macro Context URL safe Note
${APP_ID} Click URL, IFRAME URL, Javascript yes
${APP_BUNDLE} Click URL, IFRAME URL, Javascript Yes An App bundle, for example com.dailymotion.dailymotion for android. Or 312681409 for iOS.
${CACHE_BUSTER} Click URL, IFRAME URL, Javascript Yes A random number.
${CAMPAIGN_ID} Click URL, IFRAME URL, Javascript Yes
${CREATIVE_ID} Click URL, IFRAME URL, Javascript Yes
${CLICK_URL} IFRAME URL, Javascript No
${CLICK_URL_ENC} IFRAME URL, Javascript Yes URL encoded.
${COUNTRY} Click URL, IFRAME URL, Javascript yes ISO 3166-1 alpha-2 upper case country code. For example: US
${DOMAIN_ID} Click URL, IFRAME URL, Javascript Yes For example: 123123
${DOMAIN} Click URL, IFRAME URL, Javascript Yes TLD + 1. For example: example.com
${HEIGHT} Click URL, IFRAME URL, Javascript Yes Placement height.
${NETWORK_ID} Click URL, IFRAME URL, Javascript Yes Publisher Network Id.
${PLACEMENT_ID} Click URL, IFRAME URL, Javascript Yes
${PROTOCOL} Click URL, IFRAME URL, Javascript No http: or https:
${PROTOCOL_ENC} Click URL, IFRAME URL, Javascript Yes http%3A or https%3A
${PUBLISHER_ID} Click URL, IFRAME URL, Javascript Yes
${REQUEST_ID} Click URL, IFRAME URL, Javascript Yes Request id string. For example: 1Lr1-uMIQYFST_PyfZyKQw
${S2S_DATA} Click URL, IFRAME URL, Javascript Yes URL encoded conversion context.
${SITE_ID} Click URL, IFRAME URL, Javascript Yes
${WIDTH} Click URL, IFRAME URL, Javascript Yes Placement width.
${COST} Click URL, IFRAME URL, Javascript Yes CPM the campaign paid.
${REFERRER_URL} Click URL, IFRAME URL, Javascript No URL of the page where the impression will be shown. Deprecated
${REFERRER_URL_ENC} Click URL, IFRAME URL, Javascript Yes URL of the page where the impression will be shown. Deprecated
${PAGE_URL} Click URL, IFRAME URL, Javascript No URL of the page where the impression will be shown. For example: http://example.com/somepage?foo=bar
${PAGE_URL_ENC} Click URL, IFRAME URL, Javascript Yes URL of the page where the impression will be shown. For example: http%3A%2F%2Fexample.com%2Fsomepage%3Ffoo%3Dbar
${USER_AGENT} Click URL, IFRAME URL, Javascript No User Agent string of the browser. For example: Mozilla/5.0 (Macintosh; Intel Mac OS X 10.12; rv:52.0) Gecko/20100101 Firefox/52.0
${USER_AGENT_ENC} Click URL, IFRAME URL, Javascript Yes URL encoded User Agent string of the browser. For example: Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010.12%3B%20rv%3A52.0)%20Gecko%2F20100101%20Firefox%2F52.0
${USER_ID} Click URL, IFRAME URL, Javascript Yes User id string. For example: 1Lr1-uMIQYFST_PyfZyKQw
${USER_IP} Click URL, IFRAME URL, Javascript Yes User IP. For example 93.184.216.34
${GAID} IFRAME URL, Javascript Yes Google Advertising ID (Android - reference)
${IDFA} IFRAME URL, Javascript Yes Apple Identifier For Advertisers (iOS - reference)
${ADID} IFRAME URL, Javascript Yes GAID or IDFA, depending on device
${PARAM:name} Click URL, IFRAME URL, Javascript No Parameter passed in to the ad tag.
If the ad tag looks like: <iframe src="//s.ato.mx/p.html#id=1&amp;size=300x250&amp;foo=bar">
Then ${PARAM:foo} will be replaced with bar.
${PARAM_ENC:name} Click URL, IFRAME URL, Javascript Yes Parameter passed in to the ad tag.
If the ad tag looks like: <iframe src="//s.ato.mx/p.html#id=1&amp;size=300x250&amp;foo=bar">
Then ${PARAM:foo} will be replaced with bar.