Fees calculation

In Atomx, we have 4 types of fees that we charge each seat in our exchange:

Fee name Type Billed Description
Buying fee Percentage Bid reduction This fee applies to all impressions bought from external networks in the exchange.
Selling fee Percentage Bid reduction This fee applies to all impressions sold to external networks in the exchange.
Managed fee Fixed CPM Separately This fee applies to all managed impressions (own publishers) that are bought by managed advertisers (own advertisers). In addition, this fee also applies to PSA and fallback impressions (which are never bought).
SSP/DSP fee Fixed CPM Separately This fee applies to all unsold OpenRTB and XML bid requests sent from private SSP connections or unsold OpenRTB and XML bid responses sent to private DSP connections.
Audit fee Fixed Separately This fee applies to all creatives that are audited on the platform. Each creative needs to be audited, or it will only run on your own network.

The buying and selling fees are deducted transparently by means of bid reduction, which means you don't need to calculate the numbers yourself. The advantage of this is that you never see any surprises at the end of the month. The managed fee is invoiced separately at the end of the month.

Standard fees

Atomx works with a tiered model, we use the following standard fees:

Revenue * Buy fee (bid reduction) Sell fee (bid reduction) Managed fee (invoiced) SSP/DSP fee** (invoiced) Audit fee (invoiced)
$0-50k 12% 12% $0.015 CPM $0.0001 CPM $0.10 / audit
$50k-150k 11% 12% $0.013 CPM $0.0001 CPM $0.10 / audit
$150k-500k 10% 11% $0.011 CPM $0.0001 CPM $0.10 / audit
$500k-1MM 9% 11% $0.009 CPM $0.0001 CPM $0.10 / audit
$1MM-2MM 8% 10% $0.008 CPM $0.0001 CPM $0.10 / audit

* Revenue is calculated as the total buy + sell revenue (managed and external).

** SSP/DSP fee is only billed on unsold requests.

There are no other fees: no setup fees, no training fees, no minimum resold fee, no commitments and no minimum charges.

NET terms

By default Atomx pays out on NET-60 basis. We do offer quicker payouts, at a reduced payout rate:

NET terms Reduction in payment
NET-60 default, no reduction
NET-45 2% reduction
NET-30 4% reduction
NET-15 6% reduction

Example calculation

An example calculation is available at https://www.atomx.com/pricing