FAQ | Frequently Asked Questions

Categorized by questions from (1) Networks, (2) Advertisers, and (3) Publishers.

Questions from Networks

Is there a setup fee (installation fee) to start with Atomx?
No, there is no initial setup fee, no commitment, and no monthly minimum charge. This means your investment is just $0.10, the costs to upload one banner.

Where are your ad servers located?
Our servers are located in the U.S. East Coast, Central Europe (Bruxelles), and Singapore. We use Google Cloud.

CPM, CPC, CPA - which cost types does Atomx offer?
Currently CPM and DCPM. CPC will be added soon.

After winning a dCPM bid, how much will I be charged?
You will pay the maximum bid of the second highest bidder plus $0.01. For example, when your maximum bid is set at $0.36 and the second highest bidder for the impression sets his maximum bid at $0.27, you will win the bid for a price of $0.27 + $0.01 = $0.28 per one thousand impressions.

Does Atomx sells and buys Mobile App Traffic?
Our Ad Exchange has an interesting new feature in stock: mobile app traffic. All existing creatives are enabled to buy mobile app traffic. But that does not mean they automatically do. To implement this new option smoothly into our Exchange we decided to add a new placement type (“APP”), and set it as “Excluded” by default. Advertisers interested in mobile app traffic will have to change this campaign setting first to be able to buy impressions from mobile apps. → Inventory Targeting.

How does mobile app traffic show up in statistics, and how does it separate from mobile web traffic? Reporting now contains two new groups: “App” and “Placement Type”. You easily differentiate between the two: Mobile app traffic will have the “Unknown” domain but show an app name, and mobile web traffic will have the “Unknown” app, but show a domain name. If your campaign targets domains, it will not be able to buy mobile app traffic. If you target apps-only, you will not be able to buy mobile web traffic. For more information, please visit our blog Atomx Exchange Blog

My ad network needs payments from Atomx earlier. Can I change the default NET-60 terms to NET-45, NET-30 or even NET-15?
Please visit our Fee calculation web page. It includes information about our flexible NET terms. Or, please visit our Atomx Exchange Blog

Can you provide a demo login?
After viewing a demo, you can get a login to a sandbox version of the Atomx control panel. Ask the demo moderator.

In some countries, I don't want to sell my inventory below $0.10 CPM. Where can I set up my passback/fallback tags for the redirected traffic?
We currently support global passbacks/fallbacks only. Advanced pricing rules per country/domain/ad size/etc. are coming in the future. For now, you can work around this limitation by creating separate sites for this traffic.

What's the average delay of Atomx statistics?
Statistics are updated every 15 minutes past the hour. That means you might face a delay of just 15 minutes, or 1 hour and 14 minutes at most.

Remarks about the category ‘Adult/Pornographic’
You may contact your network manager regarding adult traffic.
Atomx does not tolerate adult/pornographic content in the ad exchange, neither from the buy side nor from the sell side.
Selling networks: Publishers are not permitted to place Atomx banner tags on pages with adult or mature content.
Buying networks: Make sure your banner rotations are clean. Also to avoid any unpleasant surprises from the sell side: exclude the category ‘Uncategorized’ in the menu 'Buying Restrictions’ on your network level. This way you make sure that only traffic from audited domains will be coming your way. Our Audit is working 24/7, classifying every new domain according to IAB standard.
For more information, please visit our Atomx Exchange Blog

As an ad network, I want my publishers to sign up on self-serve base. Is that possible?
This is only possible if you already have this self-service-option up and running on your side, and you are connected to Atomx via API.

Do you offer a white-label solution for my seat on Atomx?
Yes, it's possible for ad networks to have their own Logo instead the Atomx logo. Also, interface colors can be customized. Moreover, it is possible to use your own domain name for your seat (via CNAME setting in your webhost's control panel). For more information on Atomx Whitelabels, please visit our Atomx Exchange Blog

I see blocked impressions in my network stats, but I don't see why the impressions were blocked. How transparent are you regarding blocked impressions?
We have a proprietary algorithm that detects fraud traffic with high accuracy. We cannot reveal the details of this algorithm, since this information could be misused by fraudsters. However, we can tell that the following data is constantly being monitored:

  • Fake user agents or browsers,
  • Often refreshing pages/tags,
  • VPN/proxy traffic,
  • Other bot traffic (e.g. Google index bots).

Questions from Advertisers

As an advertiser, I set up a campaign. When will it go live?
New campaigns go live on the exchange after the campaign's creatives have been approved by our 24/7 creative audit team. This is usually done within an hour. The creatives will start running on managed traffic right away.

Can advertisers use filters such as Geo, OS, Browsers, Device Type, ISP?
Yes. All these filters mentioned are supported.

Does Atomx have mobile inventory and pop inventory?
Yes, we do. Plus: video and mobile app inventory will be added in the near future.

As an advertiser, can I target certain placements within one publisher's domain?
Not yet, but this feature will be introduced at a later date

Being the highest bidder, will I always win?
Yes you will. Via Atomx’ second price auction, the winner pays, not his bid, but the second highest bid. That’s $0.01 above the maximum bid of the second highest bidder. There is no algorithm in place that gives runner-ups a chance to snatch an impression from the highest bidding campaign. But frequency caps and other filter settings can even cause the highest bidding campaign to miss out on available impressions. Filters always affect the traffic volume in range. For more information, please visit our Atomx Exchange Blog

What are the best countries to buy traffic from and at what ecpm?
A helpful link for Buying and for Selling Networks is be this one: https://docs.google.com/a/atomx.com/spreadsheets/d/1miuBZrxcfBGSFmCQlMycs5YDkJhes5bUlxNsPHGPzbs/edit?usp=sharing Clients of the Atomx Ad Exchange can request access to this Google doc. Two sheets show you exchange wide 7-day-stats grouped by ad requests and average winning bids. For more information, please visit our Atomx Exchange Blog

Do you offer postbacks?
Within an advertiser account you can set up conversion pixels - image or server2server.

I ran a GEO report at Atomx and compared the results with a GEO report from my advertiser. I see differences. How can that be?
Differences in GEO reports are often caused by the fact that Atomx uses ip2location as a location tracker, while your advertiser might use another location service, such as MaxMind. There shouldn't be a significant difference. Another factor causing GEO differences might come from your advertiser using the IP that is provided by proxies (using for example the X-Forwarded-For header). We don't use these IP as they can be easily faked.

How long is the waiting time for creative auditing at Atomx?
10 minutes to 1 hour. Let’s give it 2 hours when queues get a bit jammy. Our Auditing Team manually reviews all submitted creatives. The staff works 24/7 including weekends. 3rd party tags will be classified as ‘Mixed/Rotating Content’, images will get an appropriate category according to IAB standard. Apart from this manual auditing Atomx runs an automated Creative Checker, repeatedly scanning all creatives on the ad exchange for suspicious activities such as auto-redirects, hijacks, phishing and malware. Our goal is to ensure that any malicious creative will be caught and blocked right away.

Questions from Publishers

Do newly registered publishers automatically go live, or do they need approval?
The banner tags of new publishers are functional within a few minutes. After the first domain of a publisher has been audited by our 24/7 domain audit team, higher-profile campaigns will start running on the tags too.

Is there a self-service available for new publishers signing up with Atomx?
This is only possible if our partnering ad network offers you this option via API.

What kind of traffic do you block and what happens to blocked impressions?
Atomx blocks bot traffic (e.g. Google index bots) and fraudulent traffic. The Atomx anti-fraud algorithm automatically detects and blocks this traffic, even before it reaches the Atomx exchange. However, if you set up fallback tags, we will send the the traffic to your fallback, so you can still decide what to do with it, outside the Atomx exchange.

Does Atomx tolerate a publisher using one set of banner tags for many different domains, instead of using unique banner tag sets for each of his domains?
Yes. You can use one set of banner tags (iframes or javascript) for traffic from different domains. However, this is highly discouraged. In order to get the highest eCPM per domain, you should create a different site for each domain, so our system can optimize accordingly.

When will CPC and CPA become part of the publisher revshare?
We are working on adding this as soon as possible. We want to offer a good optimization engine, so we focus on releasing a high-performance optimization engine rather than releasing one that doesn't fit our requirements.