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definitions [2015/07/20 15:05]
definitions [2016/01/05 09:31] (current)
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 |PPM          |Profit Per Mille (1000)| |PPM          |Profit Per Mille (1000)|
 |CTR          |Click-Through Rate| |CTR          |Click-Through Rate|
 +|CR           ​|Conversion Rate|
 |Supply ​      ​|Publishers,​ supplying traffic| |Supply ​      ​|Publishers,​ supplying traffic|
 |Demand ​      ​|Advertisers,​ demanding traffic| |Demand ​      ​|Advertisers,​ demanding traffic|
 |Dayparting ​  ​|Targeting specific minutes in a day| |Dayparting ​  ​|Targeting specific minutes in a day|