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definitions [2015/07/20 15:05]
erik@dubbelboer.com
definitions [2016/01/05 09:31]
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-====== Definition of terms ====== 
  
-These are terms used in Atomx: 
- 
-^Term^Meaning^ 
-|bid          |the price you want to pay (CPM, DCPM, CPC, CPA)| 
-|cost         |what you paid| 
-|profit ​      |what you keep| 
-|brokerfee ​   |subtracted from campaign bid| 
-|revshare ​    |% that publisher gets| 
-|internal bid |what bidders really bid (for CPM/DCPM this should equal bid)| 
-|internal cost|the internal cost the bidder payed| 
-|CPM          |Cost Per Mille (1000), pay per impression 1000 impressions| 
-|DCPM         |pay the second highest internal bid + 0.001| 
-|CPC          |pay per click| 
-|CPA          |pay per conversion| 
-|PPM          |Profit Per Mille (1000)| 
-|CTR          |Click-Through Rate| 
-|Supply ​      ​|Publishers,​ supplying traffic| 
-|Demand ​      ​|Advertisers,​ demanding traffic| 
-|Dayparting ​  ​|Targeting specific minutes in a day|