This shows you the differences between two versions of the page.

Link to this comparison view

Both sides previous revision Previous revision
Next revision
Previous revision
definitions [2015/07/20 15:04]
definitions [2015/07/20 15:06]
Line 16: Line 16:
 |CPA          |pay per conversion| |CPA          |pay per conversion|
 |PPM          |Profit Per Mille (1000)| |PPM          |Profit Per Mille (1000)|
 +|CTR          |Click-Through Rate|
 +|CR           ​|Conversion Rate|
 |Supply ​      ​|Publishers,​ supplying traffic| |Supply ​      ​|Publishers,​ supplying traffic|
 |Demand ​      ​|Advertisers,​ demanding traffic| |Demand ​      ​|Advertisers,​ demanding traffic|
 |Dayparting ​  ​|Targeting specific minutes in a day| |Dayparting ​  ​|Targeting specific minutes in a day|