Atomx Fraud Inspector
Not all impressions reach the web visitor, and not all clicks are real. Some publishers try to harvest publisher earnings from advertisers with questionable methods and technologies. Estimated 20% of all money invested in online advertisement, is spent on fraudulent clicks and unverified impressions. With our Atomx Fraud Inspector® we are in possession of very advanced filter technology in order to detect fraudulent web traffic. We do pre-bid and post-bid calculations based on data of incoming traffic. This fraud filtering happens on IP level, on user level and on browser level. This way Atomx provides a healthy eco-system built around online advertising.